We’re Suswell, a brand dedicated to providing transformative solutions to enable you to live and perform well. In other words, we are focused on providing products and information that offer clear-cut benefits to your health, wellbeing and fitness.
Suswell is a relatively new brand owned and operated by Resusly Ltd, a company registered in Scotland, United Kingdom, although it has been on the vision board of our founder for over a decade. Some of our top products were spawned from older or dissolved brands and optimised to meet our standards.
Mission: To be a leader in health, nutrition and fitness solutions, especially in underserved markets.
A wholistic data-driven approach to product launch
We’re not focused on offering a wide variety of fancy looking items that offer the same solution to look the part, but a few core products that deliver unique or distinct benefits. As scientists at heart, we’re always asking questions, digging deeper, and listening intently in our quest not just to know, but to understand.
We gather structured and unstructured data from institutions, experienced healthcare professionals and other real-world events to generate useful insights to help us make an informed decision on a product idea or design. We choose products that have a healthy balance of the following below while meeting safety and health directives:
- Utility
- Accessibility
- Immersivity
- Sustainability
- Durability
Products not typically on the high-street
We focus on products that are not typically found on the high-street or your local store, which means we focus on meeting the needs of an underserved or a smaller sector of the market that are often overlooked by larger brands.
Global
We welcome orders from around the world.
Kaizen
We’re always working on improving our product ranges to meet your health, wellbeing and fitness needs. We will intensively work with institutions, experienced healthcare professionals to review our products and process to better meet customer needs.
Our story
Starting a health and fitness brand has always been an overarching burning desire in the mind of our founder, Giovanni Olakunori, ever since his early teens living in the West Coast of Africa.
Giovanni lost his dad at an early age, which showed him the importance of healthy living and good healthcare services. He started consciously exercising in his teens to stay healthy years before he stepped foot in a gym at 19. Exercising made him happier, stronger and confident to deal with some challenges of life.
After living in 4 countries across Africa and Europe, he moved to the UK in 2015 to study Mechanical Engineering and Management where he got to develop his knowledge about nutrition, fitness and healthy living. He realised there was an enormous gap in especially underdeveloped markets regarding information and products that help to improve health, wellbeing and fitness and made it his goal to play his part in providing solutions to solve the problem.
He started Revnature in 2016, which was his first brand dedicated to educating people on healthy living and fitness (natural bodybuilding). While he only managed a few posts on the brand’s YouTube channel and blog, which reached a few thousand viewers within a few months, he ultimately got distracted with other challenges in his personal life and abandoned the project. It was until 2021 when he got back on track with his dream of building a leading health and fitness brand with the money he saved over the years. This was how Suswell was born.
He dreams of building Suswell healthcare, research and fitness facilities, especially in undeveloped parts of the world.